Fair Trade USA makes every effort to protect partners who comply with the certification criteria and Fair Trade standards, as well as consumers who count on its integrity. In some cases, businesses that are not licensed by Fair Trade USA use the term "Fair Trade Certified" or the Fair Trade Certified label on their products. In others, companies registered with Fair Trade USA use the term or label incorrectly. Often, this misuse is simply a mistake. However, misuse of the label harms the integrity of the model for all stakeholders. We ask the help of our registered partners and consumer allies in identifying and reporting instances in which the term "Fair Trade Certified" or the Fair Trade Certified label are displayed in an incorrect or potentially misleading manner.