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Two months ago I began fundraising for TransFair USA, inspiring individuals and corporations to contribute to a cause I believe in. While most of our work is financed by licensing fees paid by U.S. retailers to sell products with the Fair Trade Certified ™ label, a substantial portion comes from donations.
Starbucks fans are sharing their excitement over Fair Trade coffee. In support of the upcoming Fair Trade Month, October 2009, Starbucks highlighted their Fair Trade Certified Cafe Estima Blend on Facebook.
I am an experienced nonprofit fundraiser and two months ago I was hired to help inspire individuals and corporations to donate to TransFair USA. Most revenue comes from licensing fees paid by U.S. retailers to sell product with the respected Fair Trade Certified ™ label. But every year the organization fundraises 25-33% of its budget.
Without the money donated by foundations, corporations and individuals like you and I, TransFair USA could not do the research, outreach, and marketing needed to launch new Fair Trade products in the U.S.A.