Tell Mom it's Fair Trade: First-Ever Fair Trade Certified Robes from Under the Canopy

Ultra-Soft, 100% Organic Cotton Robes Support Environmental Sustainability and Economic Empowerment for Apparel Factory Workers

05/05/2013 - 7:40 PM

This Mother’s Day, you'll have the opportunity to give mom a gift she can feel really good about.  Under the Canopy, founded by ECOfashion pioneer Marci Zaroff, has partnered with Fair Trade USA to launch the first Fair Trade Certified™ robe in the United States. This ultra soft, one-size-fits most, brushed interlock kimono robe is made from 100% certified organic cotton, supporting both environmental and social compliance, including working conditions and paying fair wages to workers.

The robe has debuted with a 72-hour sale on One Kings Lane, which will run from Sunday, May 5 at 9pm EST to Wednesday, May 8 at 9pm EST.  The robes are priced at $39, and you can choose from four colors: lavender auramineral bluewhite and cloud.

“The Fair Trade model is a powerful way to bring meaningful change and empowerment to apparel factories around the world. We are so proud to partner with One Kings Lane to launch this robe, and we hope that its success will be a meaningful sign that the entire apparel industry can go further when it comes to environmental, economic and social sustainability.”-- Marci Zaroff, Founder of Under the Canopy 

Since introducing Fair Trade standards for factory workers in February 2010, Fair Trade USA has worked with North American brands to bring Fair Trade Certified apparel and linens to store shelves, providing greater supply chain transparency and accountability. Fair Trade Certified apparel gives consumers, for the first time, greater knowledge and awareness about how their favorite items were produced, empowering them to vote with their dollars every time they shop.  

These robes were produced in India at the first facility to qualify for Fair Trade certification under Fair Trade USA’s factory standards.  For every Fair Trade Certified product sold, the factory’s 500 employees receive a premium to invest in community development projects of their choosing.  Additionally, employees are given two weeks of leave per year, a 10% annual bonus regardless of factory performance, education for their children, and subsidized meals and housing.  The factory also boasts a skills training center to promote upward mobility.  The mill sources organic, Fair Trade cotton from over 10,000 smallholder farmers in the surrounding region.

“Fair Trade is a market-based approach to alleviating poverty that only works when both brands and consumers step up to support it. We applaud Under the Canopy’s ground-breaking launch of this product that we can all wear proudly, knowing that it has had an incredible impact on the lives of the people who cut and stitched it.”- Heather Franzese, founder of Fair Trade USA’s Apparel and Linens Program

The robe will also be available online at Bed & Bath Store as of May 9.

Enter to win a free Fair Trade Certified robe from Under the Canopy!

Enter the contest below for a chance to win a Fair Trade Certified robe from Under the Canopy. Just login with Facebook or register your email below to see all the ways you can enter the giveaway!

Under the Canopy Fair Trade Certified robe giveaway

05/05/2013 - 7:40 PM
05/05/2013 - 7:35 PM