Support Relief Efforts in Japan With Fair Trade Coffee

For every bag of Japan Relief Blend sold Grounds for Change will donate $2 to relief efforts in the affected region

03/14/2011 - 3:41 PM

In the wake of last week's devastating earthquake and tsunami in Japan, many people are wondering the same thing: what can I do to help? While we may not all be able to hop on a plane and take part in rescue and clean-up efforts abroad, there is always something you can do right here at home.

As one of the founding pillars of Fair Trade is to improve the lives of farmers and farm workers in developing countries, our partner Grounds for Change is taking that notion a step further by leveraging the power of Fair Trade to help relief efforts in Japan. To address the challenging issue at hand, Grounds for Change, a specialty coffee roaster based in the Seattle area, has released another coffee in its disaster relief/NGO support series. The Japan Relief Blend released today is aimed at providing coffee drinkers with a simple way to donate to relief efforts. The blend is Fair Trade Certified, Organic and Carbon Free Certified and for each bag purchased at $9.95 Grounds for Change will donate $2.00 to Mercy Corps, a relief and community support organization based out of Portland, Oregon.

 “Grounds for Change is an engaged member of our global community and as such we feel compelled to reach out to those in the Miyagi, Fukushima and Iwate Prefectures, as well as other communities affected by the March 11th earthquake, to provided much-needed assistance,” said Kelsey Marshall, Co-Founder of Grounds for Change. “The need for relief is massive and the urgency is acute. Many people want to help but don’t know where to start. We’re making it easy for those who drink coffee to make a contribution.”

More information about Mercy Corps can be found at their website, including details on their current efforts in Japan: MercyCorps.org. Their #1 priority is to provide lifesaving basics and then help survivors rebuild their lives.

Join In the Relief Effort

Please join Grounds for Change and Mercy Corps in their relief efforts in Japan. By purchasing their shade-grown, organic, Fair Trade Certified coffee you are not only supporting the well being of farmers and farm workers around the world, you are now able to support our fellow citizens of the world in Japan, in hopes that their lives and cities might one day return to a state of peace and safety.

Click HERE to purchase the Japanese Relief Blend and use your dollar to support the people of Japan in this time of need.

03/14/2011 - 3:41 PM
03/14/2011 - 3:41 PM