Summer Forecast: Fair Trade Certified is Hot!
As you reach for something cold and refreshing this summer, you'll find that it is now easier than ever to make it Fair Trade Certified™.
The Fair Trade Certified label, most often associated with coffee, can now be found on an ever-increasing number of products – from Ben & Jerry’s ice cream and Honest Tea’s bottled beverages to lip balms and chardonnays. Fair Trade Certified is becoming a summer staple, and it is benefiting more farming communities in the developing world than ever before.
“For us, this will be the summer of Fair Trade Certified,” said Paul Rice, the CEO and founder of TransFair USA. “Companies like Ben & Jerry’s and Honest Tea have started using Fair Trade Certified ingredients in their products. More Fair Trade Certified product options means that more consumers are able to choose Fair Trade, thereby helping to support more farmers and farm workers around the globe.”