New Sam’s Club Pound Cake Features Fair Trade Certified Sugar

Sam’s Club becomes the first national retailer in the U.S. to sell a fresh bakery item bearing the Fair Trade Certified label.

08/23/2011 - 10:54 AM

This sweet news made our day:

Yesterday, Sam’s Club launched a new pound cake made with Fair Trade Certified™ sugar. By using Fair Trade Certified sugar in Artisan Fresh Sliced Pound Cake, Sam’s Club members are helping to improve the lives of Belizean sugarcane farmers and protecting the environment every time they enjoy this sweet treat.

Improving Lives for Sugarcane Farmers in Belize

Sam’s Club’s support for Fair Trade is making a positive impact for sugarcane farmers in Belize. These farmers often confront uncertainties in the face of changes in food trends, trade policies, and Mother Nature’s ever-changing weather patterns.

In 2007, the 6,000 small-scale farmers of the Belize Sugar Cane Farmers Association saw this uncertainly at its worst when the region was hit by Hurricane Dean, which destroyed much of their crop. Sugar is Belize’s largest export crop, representing 60% of Belize’s agricultural export production, so the impact was devastating to the region.  The farmers were forced to replant and rebuild.

The next year, in 2008, the sugarcane farmers found a new opportunity in Fair Trade. The impact has been enormous. Now, three years later, the farmers’ lives have improved and their communities are flourishing. Sam’s Club’s support of this journey means that the future looks even brighter.

What Other Fair Trade Products Does Sam’s Club Offer?

Today, Sam’s Club members can enjoy several Fair Trade Certified™ products, including

08/23/2011 - 10:54 AM
08/23/2011 - 10:54 AM