National Geographic Puts Fair Trade Coffee on the Map

06/09/2009 - 4:24 PM
Terra Firma, Fair Trade Certified Coffee
The National Geographic has recently partnered up with Café Bom Dia to promote their Fair Trade Certified coffee, Terra Firma. This single origin, specialty-grade line of gourmet coffee comes from six countries: Brazil, Ethiopia, Costa Rica, Colombia, Sumatra, and Kenya.
The Brazilian-based Café Bom Dia has been blending coffee from these coffee-producing regions for four generations now. This family-owned business has a history of environmental and social activism. It was the first company certified by FLO to sell Fair Trade products roasted at its origin. In 2007, the company started to operate on biomass in place of fossil fuel to reduce carbon emissions. In the same year, Café Bom Dia also managed to use and sell more than 50% of the Fair Trade Certified coffee from Brazil.

National Geographic choose to endorse Terra Firma and the socially responsible Café Bom Dia to “emphasize environmental and cultural sustainability in coffee-farming communities.” The profits made by National Geographic will be used to fund research, exploration, education, and conservation efforts.

Terra Firma is currently sold online at Amazon and will be available soon on National Geographic: Foods of the World.

Also check out National Geographic’s International Baker’s Gift. The basket includes fair trade and organic baking products from all around the world.

06/09/2009 - 4:24 PM
06/09/2009 - 4:24 PM