Green Mountain Coffee Roasters Leads Fair Trade Coffee Purchases
Green Mountain Coffee Roasters makes $300,000 grant to support Fair Trade Towns & Universities
Congratulations to Green Mountain Coffee Roasters (GMCR) for becoming the world's largest purchaser of Fair Trade Certified coffee for 2010.
In the last year alone GMCR purchased over 26 million pounds of Fair Trade Certified™ coffee, resulting in more than $9.8 million in community development funds to coffee farmers in the last ten years.
Through its family of specialty coffee brands, GMCR makes Fair Trade Certified coffee available through specialty and mass retailers, grocery, club and convenience stores, offices, quick-serve restaurants and online. The Green Mountain Coffee® brand offers the largest selection of Fair Trade Certified coffees in the United States.
“At GMCR, Fair Trade coffee is part of our company heritage. As the largest purchaser of Fair Trade Certified coffee in the world, we are dedicated to producing high-quality, sustainably-sourced coffee for our consumers while helping provide a higher quality of life to farmers across our supply chain. With this leadership role comes a responsibility to share the story of Fair Trade with coffee drinkers and help them realize the impact they can have by looking for and choosing coffee and other products with the Fair Trade Certified logo.” - Lindsey Bolger, Senior Director of Coffee for the Specialty Coffee business unit of Green Mountain Coffee Roasters, Inc.
To further strengthen their support of Fair Trade, the company also made a $300,000 grant to help support Fair Trade Towns and Universities and to increase consumer awareness and understanding of Fair Trade at the local and national level.
Here at Fair Trade USA we are honored to work with Green Mountain Coffee and other mission-driven companies working to create a more equitable, more transparent, more just system of trade. It's through commitments like this that make the Fair Trade wheel turn--keeping kids in school, bringing fresh water to a village, building heathcare clinics, providing access to vibrant global markets, and more.
Take a look at the full press release to learn more about Green Mountain's awesome commitment to social and environmental sustainability.
Make sure to become a fan on Green Mountain Coffee on Facebook to receive the latest news and updates about the company's Fair Trade projects.