Fair Trade Your Way to Bonnaroo!

Ben & Jerry’s is looking for creative ideas to educate Bonnaroo attendees about Fair Trade

04/07/2011 - 2:35 PM

Ben & Jerry's has given us a new way to enjoy music, through ice cream! The avid Fair Trade supporters, Ben Cohen and Jerry Greenfield, will be giving out their Fair Trade Certified ingredient-packed ice cream Bonnaroo Buzz at the Bonnaroo Music & Arts Festival in Manchester, TN from June 9th-12th.  Following the exciting launch of Jimmy Fallon's Late Night Snack, Ben & Jerry's in in search another sensational way to highlight the next in a series of delicious ice cream flavors featuring Fair Trade Certified ingredients. It's all part of the process of converting all eligible ingredients in ALL Ben & Jerry's ice creams Fair Trade Certified by 2013.


Share your greatest, most awesome, innovative, and creative idea on how Ben & Jerry’s can promote Fair Trade at Bonnaroo for a chance to win a trip to the festival.

Grand Prize:

  • All expenses paid trip for two to the 2011 Bonnaroo Music & Arts Festival
  • Bonnaroo VIP Package
  • Exclusive side of stage concert viewing to one Select Show
  • A year’s supply of Ben & Jerry’s ice cream

Think you’ve got the winning idea?

Ben & Jerry’s wants to hear it! Submit your award-winning Fair Trade idea to them by April 30th. Good luck!

Enter Now

Terms and Conditions

No Purchase Necessary. Open to legal residents of the US and DC 18 year of age and older. The Ben & Jerry’s “Fair Trade Your Way to Bonnaroo” Contest begins at 12:00:00 am ET on 3/31/11 and ends 11:59:59 pm ET on 4/30/11.

04/07/2011 - 2:35 PM
04/07/2011 - 2:35 PM