The Fair Trade blog is your source for the latest news from Fair Trade USA. We frequently post updates from Fair Trade farms, new product announcements, guest blogs from our partners and gift guides. So put us on your RSS and join the conversation!
We recently got an updated study from the National Coffee Association indicating that Fair Trade consumer awareness is up for the third straight year. The study also indicated that over half of consumers who know of Fair Trade coffee buy it. In fact, Fair Trade is twice as likely to motivate a purchase as organic. Our own research tells us the main reason is that Fair Trade represents equitable trading conditions for small farmers, an issue that most consumers care about.
Last year, 2012, was a year of momentum, innovation, and growth for Fair Trade. We saw significant growth in key categories such as coffee, produce and quinoa. With imports at an all time high, more farmers and workers earned more community development premiums than ever before (at $32 million!).