Fair Trade Gains Momentum for Greater Impact
Fair Trade USA Announces the Latest SPINS Sales Figures, Celebrates 10,000 Fair Trade Products on the Shelves and Introduces a New Ingredients Policy for Greater Transparency
We have a lot of great news to share this week!
Fair Trade Certified Sales Up 63 Percent
Recent data from SPINS shows overwhelming growth across mainstream, gourmet and specialty grocery channels. SPINS, the first company to offer Natural Products sales data to the industry, reports sales of Fair Trade Certified products at mainstream grocery stores grew by 87 percent in the second quarter over the previous quarter. The specialty and gourmet channels grew 32 percent, for an overall growth rate of 63 percent.
“In Fair Trade, sales correlate directly to impact in farming communities, so we’re thrilled to see growth across all channels,” said Cate Baril, Director of Business Development, Grocery and Ingredients for Fair Trade USA.
10,000 Fair Trade Certified™ Products on U.S. Stores Shelves
It is becoming easier and easier to find Fair Trade products in your neighborhood. You can now find 10,000 Fair Trade Certified™ products on stores shelves throughout the U.S. Come October, be sure to keep an eye out for the launch of the Fair Trade Finder application for Facebook, I-phone and Android platforms. The Fair Trade Finder will allow you to find and tag your favorite fair trade products in a store near you, generating greater impact for the farmers and workers around the world whose hands go into making the products we love.
New U.S. policy for “Multiple Ingredients Products”
Fair Trade USA's recently released ingredients policy aims to dramatically increase product transparency and maximize impact for farmers and workers. The policy affects multiple ingredient products including packaged foods and beauty products that contain ingredients like sugar, cocoa, vanilla and shea butter among others, to be used in combination with non-certifiable ingredients, such as water, milk, and eggs. The policy will maximize impact for producers by encouraging more companies to convert more ingredients to Fair Trade Certified supply sources and promoting transparency to ensure that consumers know what they are buying.
“It’s critical that consumers see the Fair Trade Certified label as a symbol of social and environmental integrity,” said Mary Jo Cook, Vice President of Marketing and Business Development for Fair Trade USA. “Therefore, we have established the new policy to promote consumer confidence through greater label disclosure and enhanced online resources.”