Doubling Impact by 2015
Fair Trade USA Announces New Innovation Strategy: Fair Trade for All
Whether you're a long-time supporter of Fair Trade or an enthusiastic new fan, you know that Fair Trade USA is continuously evaluating and innovating our model to increase the benefits of Fair Trade for farmers and workers. So today we are excited tell you about our new vision and strategy to double the impact of Fair Trade for farmers and workers by 2015.
Building on the momentum of the past 12 years, our new innovation strategy—Fair Trade for All—will bring greater impact to farming communities. As we roll out our new strategy, we plan to partner with farmers, workers, industry partners, global financial institutions, leading social entrepreneurs and many others to:
- Strengthen farming communities
Investments in cooperatives and partnerships with other organizations will enhance the benefits of Fair Trade for farming communities.
- Innovate the Fair Trade model
Updated standards will make Fair Trade accessible to even more people around the world.
- Ignite consumer involvement
Awareness-building campaigns will help strengthen the Fair Trade movement and boost sales, ultimately increasing financial benefits for farmers and workers.
You can learn more about it at about our vision at FairTradeforAll.com. Visit the community forum to join in the discussion, ask questions and start new discussion topics. We look forward to hearing your thoughts and ideas!