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What a great day of helping all the Ben & Jerry's "Do the World a Flavor" contest understand Fair Trade more intimately and starting to get to know this lovely country of the Dominican Republic. Here's a video with a couple of snippets from today's presentations where Ben Cohen and Ben & Jerry's Brand Manager Philippa Marshall explain why Ben & Jerry's chose the Dominican Republic for this prize trip and why they support Fair Trade.
Tomorrow we're off for a daylong visit to Conocado, the Fair Trade cocoa coop where Ben & Jerry's sources some of it's Fair Trade cocoa.
Morning has come hot and sunny here in the Dominican Republic. Nonetheless, we're tucking ourselves into the hotel conference room for a Fair Trade 101 presentation with Ben & Jerry's and the "Do the World a Flavor" contest finalists. While we're doing that, you can get a sneak preview of the Fair Trade cocoa coop we'll be visiting tomorrow. Thanks to our Fair Trade colleagues from Max Haavelar France for producing this great video: Conacado Impact Video
I just got off a red eye from San Francisco to the Dominican Republic. Many people think of the DR as the hot vacation destination of this season, but you might not know that it's also the location of one of the best known Fair Trade cocoa coops--Conacado.
[caption id="attachment_1320" align="alignleft" width="180" caption="Some of you might know this Trader Joe's product from Conacado"]