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A Farmer, a Brand and a Shopper Tell Their Stories
Elvia Almachi is 32 years old, has two daughters, and works on a rose farm near one of the world’s tallest volcanos in Ecuador. She has never met Deborah Holt, Chief Marketing Officer of Marich Confectionery in Hollister, California, or Kylie Nealis, a grassroots organizer with Fair Trade Campaigns in Oakland, California. Elvia, Deborah and Kylie may be strangers, but they all have at least one thing in common: they each play an integral role in bringing Fair Trade to life.