Announcing #FairHer!

We Celebrate You, and All Women of Fair Trade

04/25/2016 - 11:27 AM

Are you a woman who purchases Fair Trade?  Then you are a FairHer woman.  And we want to celebrate you, starting today!

At Fair Trade, we recognize the importance of empowering women. From fairer wages, to educational opportunities to funding for health services, Fair Trade supports and enables women farmers and workers to lift themselves out of poverty, provide for their families, gain leadership opportunities, and so much more.  

But did you know that women play an equally important role in empowering us – the consumers – to make a change in the world?  Women farmers, workers, business representatives and advocates all help get Fair Trade on store shelves, enabling us to vote with our dollars for a better world.  These women make the world fairer, and you are a FairHer women when you make a Fair Trade purchase. That’s why we’re celebrating ALL of the women of Fair Trade in our new FairHer campaign, starting today through May 8.

Celebrate being a FairHer woman (and guys, we appreciate your support of FairHer women!) and join all the women who grow, make, distribute, and purchase Fair Trade products.  Here’s how to get involved:


1.) Make a Splash on Social!  

Help us kick off our campaign TODAY! Share our campaign website, on using hashtag #FairHer. All activity around#FairHer through May 8th will be curated on this special live stream showcased on

Not sure what to post?  Check out our Resource Library for inspiration!  It has shareable digital graphics, suggested social media posts, photos of Fair Trade farmers and workers, and more! Here are a few favorites:



2.) Join FairHer Women!

Tell your #FairHer story on social media!  Tell your friends and family why you support Fair Trade, and help others follow your example.  Then just use #FairHer to have you post featured in our live social stream.

Want to give your favorite #FairHer woman a little more love?  Join the campaign of women who are celebrating being a women of Fair Trade with a personalized #FairHer badge. Directions for creating your own FairHer badge like those seen below are found here. Post the badges with the hashtag #FairHer to include in our live social stream on  Hint: these make great social media profile pictures!

You can also share the stories of strong #FairHer women in your life!  Remember, Mother’s Day is coming up, and we all want to celebrate our strong #FairHer moms.




3.)  Join our Twitter Party!

Learn more about the amazing women of Fair Trade during our Twitter party on May 3 at 5pm P.T. / 8pm E.T.  Just use the hashtag #FairHer to attend! Answer our cohosts’ questions with the hashtag #FairHer for a chance to win Fair Trade goodies and other swag!


Let’s give #FairHer women (that includes you!) the recognition they deserve!  Thank you for your support and we thank you for being a FairHer women every time you purchase Fair Trade.




04/25/2016 - 11:27 AM
04/19/2016 - 11:14 AM